The Learning and Development of Undergraduates
YAN Hang
Adhering to the core viewpoint that “the success of professional education in journalism and communication ultimately depends on the compatibility between talent cultivation and social needs”, journalism and communication education should take the initiative to recognize, adapt to, and pursue changes. Against the backdrop of the digital and intelligent era, where media technology intervenes in all aspects, journalistic topics are concerned by the whole society, and journalistic values are redefined, it is crucial to focus on cultivating students’ proficiency in proficient mastery of digital technology, composite knowledge structure, and possession of humanistic spirit and thinking. However, there are development challenges in the current cultivation of journalism and communication talents, such as the lagging update of curriculum content, the overcrowded enrollment in related majors, and standardized classroom teaching models being disconnected from the practical needs of journalism and communication. In view of this, a new pattern of co-construction should be established, with government departments “steering”, universities “taking the lead”, and enterprises “providing support”. Administrative departments need to focus on providing support in aspects such as textbook construction and management, policy support and guidance, and discipline layout and adjustment. Universities should carry out a systematic reform ranging from teaching content to teaching paradigms and then to teaching evaluation methods. Enterprises can cooperate in aspects such as the exchange and dispatch of teachers, the sharing of teaching platforms, and joint research on projects.
